One of the critical elements of running a small business and starting a business is to get out and be in front of your target customers. No matter how big or small you start your business target audience should find it valuable. So how do you validate your idea? or your new product? You have to get out and be in front of them. No matter how great social media is and how easy it is, people always prefer to touch and feel if it's a physical product — also, its a face to face interactions that triggers genuine relationships and networking.
So with this in mind, I headed out to my first baby and birth event here in the Bay Area, California. Pretty Pokets Baby Bags was at the Bay Area Birth and Information event hosted by Bay Area Birth Information at Quinlan Community Center, Cupertino, California. It's the Pretty Pokets' first event since the launch and what an experience it has been. Moms loved us. The expression on their faces, the moment they stepped in was just priceless.
As a new company, I also got insights into which style the moms-to-be preferred, what color diaper bag the new moms liked and many more.
I went home with lots of excitement, relief, and peace. Running a business is not about money it's about adding value to other peoples lives and the joy you get from their experience.
This is it for now! See Y'all soon!