Pretty Pokets Diaper BagHi There! This is Madhu. I am always looking for ways to stay positive and have fun as much as I can. I am a mom of two young children and they are pretty much like me!. Like all working parents living in the fast-paced, Silicon Valley, I struggled with balancing my roles between being a working professional and a mom and finding time to nurture my creative spirit. My involvement in mentoring a girl team at the Tech Challenge opened the door for me to take a bold step in coming up with an idea to solve my own pain point as a mom. I wanted a diaper bag which is practical and elegant! When I could not find one, I decided to make one. I spent the next couple of years talking to moms about the must-haves for the diaper bags, coming up with a design, building a prototype, finding a manufacturer.

Early 2017, I launched a minimum set of bags her personal website, a parenting blog, and shop. The product was also available on Amazon under the brand name "VIMANEAA." The diaper bag received great reviews and also much love and appreciation and was sold out only a couple of months after launch, in June of 2017.  The “How it works” video has 11k views on Facebook.

Late 2017, I rebranded the company as Pretty Pokets I launched a crowdfunding campaign which was successful and Pretty Pokets went into production in January 2018.

Being an advocate of simple living, I hope that Pretty Pokets products will not only provide the style and functionality but also feed the minimalist concept into busy, young moms’ lives so they can accessorize and be stylish with less!